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[1]李定可,吴阿珍,范向丽.旅游凝视视角下当地人对惠安女形象的认知[J].厦门理工学院学报,2019,27(4):35-40.[doi:10.19697/j.cnki.16734432.201904006]
 LI Dingke,WU Azhen,FAN Xiangli.Image of Huian Womens in the Locals Cognition from Tourist Gaze[J].Journal of JOURNAL OF XIAMEN,2019,27(4):35-40.[doi:10.19697/j.cnki.16734432.201904006]
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旅游凝视视角下当地人对惠安女形象的认知(PDF)
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《厦门理工学院学报》[ISSN:1673-4432/CN:35-1289/Z]

卷:
27
期数:
2019年第4期
页码:
35-40
栏目:
文化产业研究
出版日期:
2019-08-30

文章信息/Info

Title:
Image of Huian Womens in the Locals Cognition from Tourist Gaze
文章编号:
16734432(2019)04003506
作者:
李定可吴阿珍范向丽
华侨大学旅游学院,福建 泉州 362021
Author(s):
LI Dingke WU Azhen FAN Xiangli
College of Tourism, Huaqiao University, Quanzhou 362021, China
关键词:
惠安女形象认知旅游凝视当地人凝视扎根理论
Keywords:
Huian women image cognition tourist gaze local peoples gaze grounded theory
分类号:
F 590;F592757
DOI:
10.19697/j.cnki.16734432.201904006
文献标志码:
A
摘要:
基于旅游凝视视角,借助质性分析软件MAXQDA 12和扎根理论研究法,对实地考察所收集的当地人对惠安女形象的认知文本进行整理及编码,研究发现:当地人对惠安女形象的认知主要集中在惠安女的整体形象、民俗文化形象、内心情感形象3个主范畴;当地人建构的惠安女形象文化内涵缺失,对惠安女形象的文化认同感低,参与旅游积极性不足,民俗文化展示浅层化,旅游品牌效应不高等。为推进当地旅游,政府应积极挖掘旅游地的文化内涵,建构精品化的惠安女形象;增强当地人的文化认同,扩大惠安女的参与度;加大民俗文化的展示力度,发挥文化品牌的作用。
Abstract:
This paper made a study of the image of Huian women in the perspective of tourist gaze based on the texts collected from the locals in the field survey,using qualitative analysis software MAXQDA 12 and grounded theory.It is found that the locals cognition of Huian women focuses respectively on their overall image, the image reflected in the folk culture and their inner emotion.There is a lack of cultural connotation in the construction of Huian womens image, low cultural identity by the local women, low local interest in tourist participation, weak presentation of the folk culture and poor effect of the brand.It is therefore proposed that the local government should make efforts to increase the cultural connotation of the brand attraction in a fine charming image of Huian women, enhance the local cultural identity and the involvement of the local females, and explore effective ways to spread the local folk culture to give full play of the role of Huian women as an effective tourist attraction.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:20181228 修回日期:20190318 基金项目:华侨大学研究生科研创新基金资助项目(18013121018) 通信作者:范向丽,女,副教授,博士,研究方向为女性旅游、旅游安全等,Email:359385103 @qqcom。
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